Omis Knödl
Le Pli 22
Once In A While

Starting in November 2023, the goal was clear: find as many swiss Knödl lovers as possible. My responsibility: everything visual. Everything textual. Everything communication.

Organic softdrink with big value for your health in a classic 330ml can. What a stupid idea. Reason enough to give it a try. Lots of people loved it, some not. Big retailers were not impressed, too little money to earn. They prefer to sell shit as long as profit promises to be good.

This organic olive oil purely made from Koroneiki olives needed a great start. The region the olives are growing is world famous for its aromatic and healthy oil, and this should be recognized in its packaging.

From the idea to a valuable product: Find the right name, decide on the packaging, manage the production, develop a website & store, get it alive on social media channels. Nothing more, nothing less.

Year: 2010. With fashion designer and friend Patrick Zabel, we created a new streetwear brand. Success? Not really. The market wasn't ready for it, or the other way round. Yet, i still love it.

'No chance to get the family name into the logo', the owner said. 'We will see', i said. So i found a nice way with a great meaning. And the owner loves it (i think).

My tasks: from naming to corporate design to product labelling to website & store to whatever it needed. From 2010 til today.

My tasks
(since 2010 and continuing):
- Corporate Design
- Business printed matter
- Webdevelopment
- Advertising